Facts and figures

Internal Structure

Strategy Objectives

  • To establish EHMA as the most relevant association for European 4- and 5-star hotels
  • To establish the EHMA AGM as THE industry event in Europe
  • To acquire new members and to retain existing members
  • To provide:
    • platforms for networking
    • continuous collaboration with hotel schools and industry experts
    • continued benchmarking in hotel service excellence
  • To maintain mutually beneficial relationships with sponsors
  • To facilitate business into new markets
  • Partnerships




Key Success Factors/ Pillars of the Association

  • Networking
    • Face-to-face events and meetings
    • Online forum
  • Partnerships with industry related companies and other associations
  • Collective intelligence
    • access to industry relevant reports
    • share knowledge
  • Education
    • develop professional skills
    • participation in educational programs

Value to the Members

  • In Terms of Networking
    • EHMA Annual General Meetings
    • Fun, informal events on a national delegation level
    • Potential networking opportunities with other hospitality associations
    • Information sharing with European and global lobbying partners ?i.e. HOTREC
  • In Terms of Intelligence
    • Regularly updated hospitality news
    • Industry-related publications, i.e. digital "Hotel Management International (HMI)"
    • Blogs containing posts created by EHMA Secretary, the President and the National Delegates
    • E-library access to provide members with a collection of digital reports (incl. E-newsletters)
  • In Terms of Education
    • Webcasts: on-demand, pre-recorded media presentations
    • Webinars: web-based seminars that allow conferencing events to be shared with members in remote locations
    • Sharing best practices with field specific associations
    • Annual Competitions/Awards ?i.e. EHMA Sustainability Award by Diversey Care
    • Certification programs in collaboration with hotel schools - i.e. EHL, Cornell, Glion
    • General Manager Scholarships - i.e. EHL, Cornell